Commercializing Consumer Engagement
An authoritative cookbook about understanding consumer behaviors and engaging people through digital personalization methods. True engagement provides people with relevant interactions and treatments in order to help them manage their health conditions and chronic diseases.
State of Healthcare and B2C Shifts
Methodologies and Approaches
Processes and Strategies
Cultural and Experience
Best Practices and Planning
How to’s and Examples – 75 diagrams, Templates and Forms
ISBN 978-1-4834-2815-4 ebook
ISBN 978-1-4834-2816-1 paperback
Published April 2015 First edition, Second edition 2016
Author: Bob Yurkovic
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The book is available at Amazon, Barnes & Noble, iTunes, and lulu.com. View Chapter 1, Understanding Healthcare is free on the Book Site. 2nd edition only available on the Lulu Publisher site.