My unique and powerful attribute – strong consumer-centric focus as a business / tech hybrid.
I accelerate the path to revenue and market growth, resolve complex customer and internal situations, and develop measurable value.
I understand how to break down complex problems with clarity of thought to make good decisions. Strong cultural competency to influence and lead people and bring programs in on time and budget with quality.
Deep expertise and the integration of multiple disciplines allows me to provide connected solutions across the business to resolve tough problems.
- Revenue Generation
- Marketing & Sales
- Business Solution Architect
- Customer Experience & Journeys
- Consumer Engagement & Decisions
- Healthcare Patient Engagement
- Omni-channel Communications
- Customer Satisfaction/Success
- CRM and account restoration
- Digital Business Transformation
- Product Portfolio Management
- Innovation & Excellence
- Usability & Process Automation
- Program Mgmt. & Recovery
- Cultural Rejuvenation
- Employee Experience & Leadership
- Technology Integration
- Tech: Voice, IoT, Mobile, aPaaS, RPA
I can fix, grow, and transform your business as well as provide advisory to solve tricky problems by breaking them down into chunks and recompiling them into something better – decomposition. If you have a customer in trouble, I will fix it.
Understands the big picture and integrates strategic thinking with technology enablers and tactical initiatives to realize your market potential.
BOB YURKOVIC’S STORY
I combine my expertise in products, marketing, business optimization, finance, sales, tech automation, marketing experiences, and strategy into crafting viable solutions, programs, and initiatives. For me, I see the big picture and expose what is hidden. Give me something broken, I will fix it and optimize it. I help you and your customers generate new products and solutions by a thorough understanding of your business and by integrating technology enablers.
At UnitedHealth Group – real challenges solved and infused with innovation
- My team built 4 major customer-centric portals (myuhc, employer, broker, provider) using HCD and UX principles.
- Created new solutions to pivot into health and lifestyle services for the C-Suite … Code name OpenGate.
- Created new concept for connected family health/life engagement application using an online, mobile application to connect geographically dispersed families and provide insight into their health for support… Code name Orchard.
- Optimized payer medical cards into an integrated solution that used RFID for proximity applications. Code name LifeCard.
- Created profitable Professional Services business (Customer eXperience & Engagement) to help build out Optum into a major revenue center serving payers, pharma, and providers by leveraging technical and business expertise.
- Built prototype – patient engagement platform for patient sign in along with biometric devices and soft vitals. 32″ touchscreen as UI. Used in doctor offices, hospitals, clinics, health centers/gyms, and company complexes. It also aggregated data, while keeping personal data private, to provide an overall view of a population and changes over time. Code name Honeycomb.
On the business side, I shift business models, generate revenue, build customer experiences (personalization), nurture a digital mindset, leverage digital marketing, create valuable partner networks, and develop loyal customers.
On the tech side, my focus includes data, application portfolios, IoT, and voice platforms as a human interface. Enabling the business through tech is essential.
On the digital side, I combine business and tech with digital techniques (strategy, mindset, COEs, tech, governance) that keep businesses relevant, automate processes, and engage customers in a changing world.
My focus is on Business Growth and Customer Success. One feeds the other.
People engage me to lead white board meetings to tackle their key problems and guide companies through solution ideation and development. I love helping people and organizations become successful to reach our joint goals while making innovation work for you.
EXPANDED SKILLS & CAPABILITIES
Startup, growth, restoration
Operations & optimization
Business strategy & planning
Marketing and Sales
Market strategy & analysis
Go to market
Messaging and brand
Marcom & channel mgmt.
Decision mgmt & influencers
Behaviors and decision-making
Speaking & communication
High performing teams
Engagement and growth
Innovation discovery & integration
Problem solving & quality
Innovation & COEs
Digital automation DPA
Mobile & Internet of Things
Online portals & applications