My unique and powerful attribute
business / tech hybrid
with strong consumer-centric, digital focus
- Accelerate the path to revenue and market growth
- Solve complex challenges for customers and the business
- Develop measurable value
- Architect solutions that make sense
- Incorporate innovation and digital enablers
I understand how to break down complex problems with clarity of thought to build great solutions. Strong cultural competency to influence, collaborate, and lead people to bring programs in on time and budget.
Customer centricity leads to success and lasting relationships. Digital methods make it happen.
Deep expertise and the integration of multiple disciplines allows me to provide connected solutions across the business to resolve tough problems.
- Revenue Generation
- Marketing & Sales
- Business Solution Architect
- Customer Experience & Journeys
- Consumer Engagement & Decisions
- Healthcare Patient Engagement
- Omni-channel Communications
- Customer Satisfaction/Success
- CRM and account restoration
- Digital Business Transformation
- Product Portfolio Management
- Innovation & Excellence
- Usability & Process Automation
- Program Mgmt. & Recovery
- Cultural Rejuvenation
- Employee Experience & Leadership
- Technology Integration
- Tech: Voice, IoT, Mobile, aPaaS, RPA
I can fix, grow, enhance, and transform your business to solve tricky problems by breaking them down into chunks and recompiling them into something better.
I understand the big picture and complex problem solving to realize your market potential.
- Healthcare: Payers, Biotech, Life Sciences, Healthcare Providers, Pop Health, Digital Health
- Telecom: Wireless, cable, transmission, internet
- Technology: IT, applications, wearables / IoT, bots, AI / ML, voice gateways, R&D
Strength Finders 2.0
Bob Yurkovic’s story
I combine my expertise in products, marketing, business optimization, finance, sales, tech automation, marketing experiences, and strategy into crafting viable solutions, programs, and initiatives. For me, I see the big picture and expose what is hidden. Give me something broken, I will fix it and optimize it. I help you and your customers generate new products and solutions by a thorough understanding of your business and by integrating technology enablers.
At UnitedHealth Group – real challenges solved and infused with innovation
- My team designed 4 major customer-centric portals (myuhc, employer, broker, provider) using HCD and UX principles.
- Created new solutions to pivot into health and lifestyle services for the C-Suite … Code name OpenGate.
- Created new concept for connected family health/life engagement application using an online, mobile application to connect geographically dispersed families and provide insight into their health for support… Code name Orchard.
- Optimized payer medical cards into an integrated solution that used RFID for proximity applications. Code name LifeCard.
- Created profitable Professional Services business (Customer eXperience & Engagement) to help build out Optum into a major revenue center serving payers, pharma, and providers by leveraging technical and business expertise.
- Built prototype – Patient Engagement Platform for provider and employer front office to capture front office interactions and biometric data and soft vitals. 32″ touchscreen UI. Used in doctor offices, hospitals, clinics, health centers/gyms, and corporate complexes. It also aggregated data, while keeping personal data private, to provide an overall view of a population and changes over time. Code name Honeycomb.
Covering all essential parts of the business
On the business side, I shift business models, generate revenue, build customer experiences (personalization), nurture a digital mindset, leverage digital marketing, create valuable partner networks, and develop loyal customers.
On the tech side, my focus includes data models, application portfolios, IoT, and voice platforms as a human interface. Enabling the business through tech is essential.
On the digital side, I combine business and tech with digital techniques (strategy, mindset, COEs, tech, governance) that keep businesses relevant, automate processes, and engage customers in a changing world.
On the culture side, I help shape your cultural mindset enabling you to embrace digital and be agile in your direction and responsive to customers.
My focus is on Business Growth and Customer Success. One feeds the other.
People engage me to lead white board sessions to tackle their tough problems and guide them through solution ideation.
I love helping people become successful and reach their goals by introducing innovation and digital methods.
Expanded skills and capabilities
Startup, growth, restoration
Operations & optimization
Business strategy & planning
Marketing and Sales
Market strategy & analysis
Go to market and PLC
Product portfolio management
Messaging and brand
Marcom & channel mgmt.
Speaking & communication
High performing teams
Engagement and growth
Innovation & COEs
Digital automation DPA
Mobile & IoT
Behaviors and decision-making
Innovation discovery & integration
Problem solving & quality