My unique and powerful attribute
business / tech hybrid
consumer-centric & digital enabled
- Accelerate the path to revenue and market growth
- Solve complex challenges for customers and the business
- Messaging and marketing for your offers
- Identify opportunity and go after it
- Strengthen your sales approach and process
- Architect solutions that develop measurable value
- Assess your business capabilities and strengthen
- Incorporate innovation and digital enablers
- Drive customer success and engagement
- Lead engaged organizations
Marketing – Sales – Strategy – Program – Product – Solution Arch – Industry Lead – Customer Success
I understand how to break down complex problems with clarity of thought to build useful solutions and grow your business.
Strong cultural competency to influence, collaborate, and lead people in bold initiatives.
Customer centricity leads to success and lasting relationships.
Digital methods make it happen.
Deep expertise and the integration of multiple disciplines allows me to provide connected solutions across the business to resolve tough problems.
- Revenue Generation
- Marketing & Sales
- Business Solution Architect
- Customer Experience & Journeys
- Consumer Engagement & Decisions
- Healthcare Patient Engagement
- Omni-channel Communications
- Customer Satisfaction/Success
- CRM and account restoration
- Digital Business Transformation
- Product Portfolio Management
- Innovation & Excellence
- Usability & Process Automation
- Program Mgmt. & Recovery
- Cultural Rejuvenation
- Employee Experience & Leadership
- Technology Integration
- Tech: Voice, IoT, Mobile, aPaaS, RPA
I can fix, grow, enhance, and transform your business and solve tricky issues.
I break them down into manageable chunks and recompile them into something better.
- Healthcare: Payers, Biotech, Life Sciences, Healthcare Providers, Pop Health, Digital Health
- Telecom: Wireless, cable, transmission, internet
- Technology: IT, applications, wearables / IoT, bots, AI / ML, voice gateways, R&D
Strength Finders 2.0
Bob Yurkovic’s story
I combine my expertise in products, marketing, business optimization, finance, sales, tech automation, marketing experiences, and strategy into crafting viable solutions, programs, and initiatives. For me, I see the big picture and expose what is hidden. Give me something broken, I will fix it and optimize it. I help you and your customers generate new products and solutions by a thorough understanding of your business and by integrating technology enablers.
At UnitedHealth Group – real challenges solved and infused with innovation
- My team designed 4 major customer-centric portals (myuhc, employer, broker, provider) using HCD and UX principles.
- Created new concept for connected family health/life engagement application using an online, mobile application to connect geographically dispersed families and provide insight into their health for support… Code name Orchard.
- Created profitable Professional Services business (Customer eXperience & Engagement) to help build out Optum into a major revenue center serving payers, pharma, and providers.
- Created new solutions to pivot into health and lifestyle services for the C-Suite … Code name OpenGate.
- Optimized payer medical cards into an integrated lifestyle solution that used RFID for proximity applications. Code name LifeCard.
- Built prototype – Patient Engagement Platform – front office interactions and biometric data and soft vitals. 32″ touchscreen. Used in doctor offices, hospitals, clinics, health centers/gyms, and corporate complexes. It provided an overall view of a population. Code name Honeycomb.
Some of the companies I worked with
Merck, Astra Zeneca, Bupa, Sanofi, Kaiser Permanente, Medtronic, John Hopkins, Pfizer, Endo, Geisinger Health, Phadia, Meritan Health, and Acardian.
Covering all essential parts of the business
On the business side, I shift business models, generate revenue, build customer experiences (personalization), assess your capabilities, leverage digital marketing, create valuable partner networks, and develop loyal customers.
On the tech side, my focus includes data models, platforms, hosting, and application portfolios. High tech includes IoT and voice platforms as a human interface. Enabling the business through tech is essential.
On the digital side, I combine business and tech with digital approaches and techniques (strategy, automation, mindset, COEs, tech, governance) that keep businesses relevant, generate smart solutions, automate processes, and engage customers in a changing world.
On the culture side, I help shape your cultural mindset enabling you to embrace digital and be agile in your direction and responsive to customers. Fighting change will slow you down.
Simplify. Everything that is fixed, enhanced, or transformed must be simplified for ease of use and adoption. Simplification reduces errors and adds speed to your processes. It is human nature to complicate what was once simple. Simplification is part of your transformation journey.
My focus is on Business Growth and Customer Success. One feeds the other.
People engage me to lead white board sessions and tackle their tough problems while guiding them through solution ideation.
I love helping people become successful through innovation and digital methods.
Expanded skills and capabilities
Startup, growth, restoration
Operations & optimization
Business strategy & planning
Marketing and Sales
Market strategy & analysis
Go to market and PLC
Product portfolio management
Messaging and brand
Marcom & channel mgmt.
Speaking & communication
High performing teams
Engagement and growth
Innovation & COEs
Digital automation DPA
Mobile & IoT
Behaviors and decision-making
Innovation discovery & integration
Problem solving & quality