Bob Yurkovic

Business Growth, Customer Experience, Engagement, Digital Operations & Solutions

  • About Bob
  • Achievements
  • Experience
  • Publications
    • Articles & Papers
    • Book
  • Speaker
    • Studio IQ LLC
  • Contact me
  • Schedule Meeting

Achievements are measured by those you serve and reflect their successes.

My Achievements

Access

Achievements Document
Proven Results Document

Patents

Space time portals for computer systems
United States 6668353 issued December 23, 2003

Integrated management application
United States 6591300 issued July 8, 2003

System and method for “Open Mike” network-based communication
United States 6487585 issued November 26, 2002


Launch successful businesses

UnitedHealth – CXE Professional Services: P&L business offering solutions $11 Mn annual, 2007-2012

  • Requirements
  • Application design
  • UI, and UX design
  • Testing services
  • Portal design and build
  • Strategy
  • Online hosting
  • Staff aug
  • Applications and online systems
  • Virtual data publishing
  • Project mgmt.
  • Program support

Studio IQ – Intelligent Solutions and Approaches to Business Growth. 2001-2020

  • Strategy
  • Business growth plans
  • Business assessments
  • Communications and messaging
  • Business & process optimization
  • Marketing strategy & support

  • Digital excellence
  • Customer experience programs
  • Content & campaigns

AT&T – $100 Mn Domestic VAR program for intelligent data and voice wiring with 100 nationwide contractors. 1987-1991

  • Market alignment and vetting
  • On boarding
  • Sales support and training
  • Program management
  • Regional events
  • Distributor model
  • Marketing and communications
  • Predictive revenue models
  • Quality management
  • Revenue tracking

Innovative products and solutions

  • Voice Gateway Suite – Bells Labs Mobile Media Platform – Voice Gateway (ASR, T2S, content, streaming) for mobile and hands free, eyes free and sight impaired users
    • Application Developers Program (ADP) for MMP to stimulate adoption and new apps
    • AudioRunner (TM) – Powered my the MMP, mobile content and music delivery app – voice request/response and aggregated personalized info stream (audio nuggets)
    • First 3G SmartPhone – Cell phone with information storage and playback – “Load and Go” device driven by AudioRunner
    • Invented in the Genesis Discovery Center (GDC COE)
  • Healthcare Suite – UnitedHealth Group
    • SmartCard – one multi-purpose medical card with memory for insurance, PHR storage, proximity apps, and bank card (MasterCard)
    • UberPortal – Concept model for consolidating 150+ consumer health portals
    • MYUHC.com consumer centric design for improved customer experience
    • OpenGate – Designed conceptual interactive proof of concept for enhanced health management and relationship development using a concierge health consumer model to make a personal health event experience easy and useful manage for members.
    • TotalCare – Biometric engagement platform – collecting hard and soft vitals for personal health information and aggregated data for trends with bounded populations
    • Project Orchard – connecting geographically displaced families and friends with health information supporting health, well-being, and care needs using an online hub system. Receive alerts for remote care.
  • Digital Suite – Appian Corporation
    • Digital decisioning consoles for healthcare programs
    • Cold Chain Process concept model with IoT for Life Sciences and biotech
    • Design a digital COE/lab/team to accelerate innovation and digital methods throughout a company.

I see more

by taking calculated risks

Concepts and Papers

  • Patient Engagement through experience and culture. (2020)
  • Critical Thinking model and thoughtful methodology.(2020)
  • Decision Concept Console model using a digital layer to access disparate data sources and provide real time monitoring as well as real time actions. (2020)
  • Decision-Making Concept Model following behavior model and decision journey mapping. (2016)
  • Project Spike. A strategy and new direct to consumer service model for cable TV/Internet/Technology companies to provide consumers with home/lifestyle assistance and home/personal/health automation. (2015)
  • Health Nurturing Concept. Designed methodology and interactive concept for Consumer Engagement and health management using “health nurturing” concept and digital automation techniques (using personalization data planes). (2014)
  • Mind Molecule Theory. A concept and model to understand how the mind works in ways that affect decision-making behaviors using analytic and emotional parts of the mind. (2014)
  • Data plane methodology for ultra personalization. Sociographic, technographic, psychographic, demographic, ethnographic, genetics, and health data. (2014)
  • Lotus Network Theory (IoT) – About connected wireless devices (IoT) that think and make decisions together through a layered approach to communications and interactions among device hierarchies. Devices are given roles and connection privileges in their layer or other layers. (2004)
  • IoT: Connected device and digital evolution moving to controlled living

Sales: International and Domestic

  • Tech: $2.7 Mn aPaaS licenses and services at Appian
  • Professional services: $11 Mn annual design, development, UX
  • Telecom: $200 Mn Wireless infrastructure Mega-Deal
  • Telecom: $4 Mn Cable to the Middle East
  • Telecom: $15 Mn Enterprise switching and transmission equipment
  • Tech: $7 Mn Mainframe and computer systems and solutions, UNIX
  • Telecom: $100 Mn annual in domestic intelligent wiring through VAR program.

New Business Models and Approaches

  • Digital Business Transformation
    • Strategy, COE, planning, and cultural adoption components
  • Concierge service model for healthcare payers focusing on self-service
  • Consumer engagement for population health and managing chronic diseases
    • Digital planes for personalized engagement
    • Customer and decision experience
    • Mind Molecule
  • Consumer-Centricity in healthcare for B2C
    • Channel Unity for Coordinated, Consistent, Relevant communications
    • Decision-making behaviors and Decision Experience management
  • Space-Time information navigation for relevant content delivery
    • AudioRunner application for relevant information delivery
  • Cultural rejuvenation for companies – rethinking identity and purpose

Marketing

  • Domestic VAR program management for intelligent wiring – annual $100 Mn with 100 VARs
    • Strategy, selection, on boarding, training, communications, incentive programs, sales support, operations
  • Wireless carrier relationship management, growth, tech adoption,  and strategic direction
    • $2 Mn Joint marketing “reliability” campaign with Nynex Mobile
  • Global product marketing for $3 Bn portfolio for cell sites and switches – go to market with digital tech (TDMA, CDMA)
    • Sales tools – attack packs, and training
    • Marketing communications for wireless
    • Digital marketing strategy for wireless

Information Technologies

  • Technology strategy, implementation, and support for BU
  • Information management
    • Content acquisition and online delivery
    • Supporting marketing, executives, training, sales, operations, R&D, product
    • Centralized operations: data, server farm, and cellular services
  • Business automation services
    • Application development – agile
    • Web for BU
    • Corporate Radio services for Lucent
  • Genesis Discovery Center: Global Innovation Lab – Wireless and Digital COE
  • End user computing services: equipment, support, procurement, applications, installation
  • Online Communication services: On demand, streaming, and automated

Consulting

  • Business growth methodology
  • Engagement with personalization
  • Product portfolio methodology
  • Customer centricity models
  • Cultural rejuvenation program
  • Diversity & Inclusion training

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Copyright

All books, papers, blogs, online writing, images, and decks created by Robert Yurkovic are copyrighted.

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